TY  - BOOK
AU  - Jones, Robert
TI  - Branding : a very short introduction
SN  - 9780198749912
U1  - G 658.827 
PY  - 2017///
CY  - Oxford, United Kingdom
PB  - Oxford University Press
KW  - Brand name products.
KW  - Branding (Marketing)
ER  -